One in six people over the age of 14 washes their hair every day. This ritual consumes around 10 bottles of 250ml liquid shampoo per person per year. With 83 million inhabitants, that's 830 million plastic bottles just for washing hair. That's a lot of waste! But this 3,300 tonne mountain of waste can easily be reduced: Solid shampoo is the answer!

Recyclable paper packaging protects the shampoo. It can also be sold without any packaging at all. All the studies show that solid shampoo is just as effective as liquid shampoo and, at second glance, just as expensive, if not cheaper.